Analise da produção e comercialização de hortigranjeiros no munícipio de Itaqui-RS a partir de um estudo de caso

Abstract

The current world has been changing their eating habits in an attempt to improve their quality of life, which brings opportunities for family farming in horticultural production. The objective of this work is to analyze the aspects of production and commercialization of horticultural products of the city of Itaqui-RS, through exploratory research; a bibliographical review, interviews with key informants and field research were carried out, seeking to identify the quantities produced, the different ways that producers use to market their production, understanding their limits and potentialities. It analyzes the problems in the sphere of production that hinder the development of the segment. In the study it was verified that the production of hortigranjeiros occurs only through members of the family, which means limit for the expansion of production; priority is given to the production of hardwoods, due to the simpler management, which represents a loss of opportunity due to the demand of institutional purchasing programs; in the area of marketing it was observed that for the choice of marketing channels the producer prioritizes consumer confidence and the price of products, in addition to the necessary logistics.