Empreendedorismo Feminino, perspectivas com base na leitura de empreendedoras na cidade de Bagé-RS

Abstract

Women throughout the years have been fighting and conquering more and more equality in the working industry. Researches like Sebrae, ‘’Rede’’ female entrepreneur, GEM, show that they are nearly 50% of the entrepreneurs in Brazil. Female entrepreneurs are in constant growth and have the potential to promote changes in society and the in the country’s economy. The work presented has the objective to identify the characteristics and the profile of the entrepreneurs and their enterprises, the trajectory and the motivations that lead bajeenses entrepreneurs in having their own businesses, the obstacles faced during the career as a businesswoman as well as describe ‘The History of Business’ from the original idea up to the present moment. Based on the methodological procedures that will be utilized this research is characterized as, exploratory, descriptive, bibliographical, qualitative and as a case study. Due to the pandemic that affected the city of Bage-RS the collection of data was acquired through interviews virtual apps. The population of this study was comprised by female entrepreneurs from the state of Bage-RS. The results obtained from the research show the profile of these female entrepreneurs and their enterprises, also indentified their motivations that lead these female entrepreneurs to open their businesses and the obstacles they have faced.