Business Model Canvas: aplicação da ferramenta em uma indústria de cosméticos pet

Abstract

This Course Conclusion Work presents a proposal for entrepreneurship in the area of the pet cosmetic industry, having as its main objective the development of a business model from the Business Model Canvas tool with an emphasis on opening a cosmetics industry with products aimed at the pet public and to meet the household needs of households that welcome pets. Initially, a bibliographic review about entrepreneurship theories was developed, in addition to the current scenario of the cosmetic industry in Brazil and the importance of innovation for differentiation and growth in this market. Next, the entrepreneurial process and its respective stages were addressed, with a focus on building a business model through the Canvas method, deepening the content of the nine modeling blocks that contain the tool. In addition, the concept of market research was presented, with a focus on primary research and it was developed as a tool to help identify the real needs of potential customers and allowed adjustments to the business premises, complementing all the strategies that permeate the enterprise. The construction of the business model together with the application of the survey contributed positively to the identification of business opportunities, as well as the preferences of potential customers in the segment. With this, solid guidelines were provided for carrying out the other steps that contain the entrepreneurial process, such as the business plan.