Evolução do comportamento do consumidor de pescado no município de Uruguaiana-RS, Brasil

Abstract

The production of aquatic organisms has been increasing steadily due to theincreased demand for fish and the natural sources have limited stocks with tendencyto depletion. Among the many obstacles that exist for the activity to reach itsobjectives and bring income to the producer is for sale to the consumer. In themunicipality of Uruguaiana–RS this aspect is aggravated because the sources ofdata and information on marketing and consumption are precarious. In this sense,the objective of this work was to identify the consumer behavior of fish in themunicipality of Uruguaiana–RS, through a market research in retail establishmentsthat make available fishery products in different forms to the consumer, describingthe historical evolution of the relevant variables that directly influence consumerbehavior of local fish. The information provided by the establishments was on amonthly basis on the quantities sold and on the invoicing of each fishery product soldfrom January 2017 to June 2019. Nineteen marketed products were identified, ofwhich 8 obtained the highest demand. The municipality of Uruguaiana has aconsumption of approximately 44 thousand kg of fish during the analyzed period. Animportant aspect is the seasonality in marketing, in which 50.28% of the amountconsumed occurred during Holy Week, making fish during this period a stapleproduct. Since there is no fish production in the municipality, supermarkets use apurchase of refrigerated fish from other regions to market fishery products, or it turnsout to be an input for the products, but an opportunity to produce local produce.However, the reduction in data related to production, marketing and consumption offish in the municipality becomes unsafe investment by producers or entrepreneurs. Inthis sense, the information obtained can minimize this obstacle, but further researchand work related to these areas of fish marketing and consumption is needed.