Estratégias de produção: estudo de caso realizado em uma organização do setor leiteiro no uruguai

Abstract

Knowing the strategy of the organization is essential in all management levels, since the search for competitiviness is everyone‟s work within the organization. Since the production role extends within a business, it needs to make decisions for certain functions in order to meet company goals. In this context, the article aims to analyze the strategy of production of an industrial unit in the dairy sector, located in Uruguay. Among the main results, it was found that the predominant competitive priority of the organization is differentiation, followed by quality, such priorities are present in the structural and infrastructural decisions of the organization. It is worth mentioning that the greater development is present in infrastructure decisions, activities linked to daily production.