Gestão de estoques e o processo de compras no varejo: um estudo de caso aplicado na empresa a casa do sorvete, Santana do Livramento - RS

Abstract

This work aims to understand how the inventory management and purchasing process of the company Casa do Sorvete operates in the retail sector of Santana do Livramento – RS. This study is guided by concepts and definitions of retail trade in Brazil and the process of purchasing goods, concepts of inventory management and inventory management techniques used in the storage of products. To achieve the proposed objective, a case study was used through a qualitative research, with data collected through observation, semi-structured interviews with the company and the leader of the company and also the analysis of documents. With the evidenced results it can be understood that from an efficient management of the stock and storage the company can meet the demand of its customers and thus maintaining its stability in the consumer market, but for this to occur it is necessary that the company has the control of entry and exit of materials, because it provides that the same is developed and efficient. Thus, it is concluded that the company must know its stock and its organization thoroughly because it is fundamental to supply the customers' demands and the business administration.