A influência do hedonismo e do utilitarismo no consumo de carne ovina: um estudo em regiões produtoras de ovinos do Rio Grande do Sul

Abstract

The production of sheep is a traditional crop of Rio Grande do Sul and, even after severe crises, it is present in most of the properties with livestock exploitation. The objective of this work is to analyze the influence of utilitarianism and hedonism on the consumption of sheep meat in producing regions of Rio Grande do Sul. The concepts used deal with topics such as consumer behavior, the Rio Grande do Sul sheep and the presence of utilitarianism and hedonism in consumption of food. With a total of 193 respondents, the present study used descriptive statistics, logistic regression and logit analysis for data interpretation, through a validated instrument after the pre-test stage, which contemplated the utilitarian and hedonic dimensions in sheep meat consumption. The work accepted the hypotheses of research that presuppose the influence of utilitarianism and hedonism on the consumption of sheep meat in the sample studied.