O imaginário social como um fator para casos de evasão e não preenchimento de vagas na Unipampa – campus São Borja

Abstract

The present paper aims to raise the possibility that one of the determinant factors for the evasion and non-filling of vacancies at UNIPAMPA – São Borja Campus is related to the social imaginary that people conserve in relation this city and then reflect on the possibilities of marketing and advertisement actions that could bring some contribution to the gradual change of said imaginary. For this purpose, it was necessary to build a theoretical referential based on the concepts of social imaginary, emphasizing the conceptions of Juremir Machado da Silva (2012) and Cornelius Castoriadis (1975), and of advertisement from Neusa Gomes (2008). Characteristics of São Borja and of UNIMPAMPA – São Borja Campus were organized for the elaboration of the reflection line of thinking. The paper is an exploratory research, based in two methodological procedures: bibliographic research and documental research. The obtained materials are organized according to the research objective, which is to present ways in which advertising can act in São Borja scenario.