Estratégias de comunicação e marketing no setor imobiliário

Abstract

This paper deals with communication and marketing strategies in the real estate sector and the impact of a planned and strategic communication that seeks to reach its stakeholders. The research focuses on the communication area of the Taperinha real estate, based in Santa Maria, Rio Grande do Sul. The general objective is to understand and analyze the main communication strategies used with its publics. The paper uses bibliographic research and the case study. In this work it was possible to evaluate the entire communication process carried out by the real estate company Taperinha. Initially all means of communication used by the company were identified. It was possible to verify that the communication strategies carried out by the real estate company meet the needs of the clients, besides being a strong marketing point for its stakeholders. It was verified that communication plays a fundamental role in strengthening the company, through the internet and marketing Taperinha approaches the customer effectively and efficiently.