O papel das mídias sociais e digitais no século XXI: um estudo da manifestação ocorrida na cidade de São Paulo, em 17 de junho de 2013

Abstract

We spent every day of our lives living with changes that affect and change our routine, the way we communicate with others and how to accomplish everyday tasks. One of these transformations which is here to stay, with the growth of the Internet, was social media together with digital media. These new tools have changed the way people relate, communicate and act. Through them, social movements gained strength and a tool that allows the organization and communication of the acts to be faster and in a more organized way so that people from different parts of the world can follow without leaving their homes. This bibliographic research was aimed to understand the role of social and digital media to the actual role of manifestation occurred on June 17th, 2013 in São Paulo, which was organized by the Movement Free Pass there. So analyzing these new tools aimed to understand their importance to public opinion and new forms of demonstrations, as well as to analyze what were the changes that they have brought to the social movements, new forms and possibilities of demonstrations and understand how the public relations professional can use appropriately these tools. This new form led thousands of people to the streets, being created for this one event in a social network one day before the act. With the growing number of users and the ease of exposing opinions and create forms of debates came up cyber activism that enables activism to be conducted within cyberspace without an involvement in physical space. These new tools contribute in the actions of the public relations professional, providing a more effective relationship between the business and the public and that it may be going the active voice within the organization.