Economia da cultura e relações públicas comunitárias: a perspectiva da associação de artesanato “Cooperativa lã pura”, São Borja – Rio Grande do Sul

Abstract

This study discusses concepts related to communication and culture, describing the importance of analyzing cultural groups who settled in a community and organizational structure. Thus, this work aims to understand the configuration of the Public Relations Community in the context of Cultural Economics, targeting the practical and technical issues of Craft Pure Wool Cooperative, San Borja - RS. For both, it was necessary to choose from three types of methodologies, consisting of bibliographical research, document analysis and in-depth interviews. Thus, it was possible to analyze and identify characteristics linked to existing communication needs in Pure Wool Cooperative, also highlighting the strong cultural and community in the present organizational structure of the same connection.