O pândego: uma proposta de análise de dados acerca de postagens de conteúdo contracultural na página do facebook e seu alcance na rede

Abstract

This paper aims to carry out a quantitative analysis of the scope of the content of the postings countercultural experimental product, "O Pândego", the page on facebook. Therefore, four posts will be monitored, of which two will be promoted with injection of money via facebook. Through quantitative research and data analysis with posts, seek to conclude which factors such as time, day and posting financial promotion, influencing and generate greater visibility for the content of countercultural "O pândego", as well, which of these would be more effective in future postings countercultural content. Research was structured in two parts, first will be explained concepts such as long notes about counterculture Carlos Pereira (2009), Jenkins (2006), Tail by Chris Anderson (2006) and also helps to understand better the fusion of media, technology and theories used in practice research, and then, in the second part, the analysis of data through an exploratory study and the main results will be exposed, as well. the end of the analysis will be presented.