A sucessão familiar numa empresa rural: um estudo de caso na cidade de Dom Pedrito/RS

Abstract

This study aims to understand the case of family succession in a rural company which is in the same family for three generations involving decision-making around the production of beef cattle ranching and agriculture developed in the form of partnership in an integrated crop-livestock system. Historically bound to cattle industry, breeding beef cattle of Shorthorn breed in a complete cycle (from foal stage to termination), the ovine breeding occupies a secondary role, its production serving a dual role: wool and meat. Initially with no defined race but later employing the Corriedale breed. And more recently, with the crop – livestock integration, with sharecropping. In this study, specifically, we observed the involvement of people in line of succession inserted and absorbed by the culture and development of the property, however, always considered as rural Company. Methodologically, for this study, a bibliographic review of issues pertinent to the study was made as well as the investigation, which occurred through action research, developed by exploratory research, meetings, interviews and monitoring the performance of daily tasks of the people involved in the rural property. It was found that the decision-making process as well as the planning and execution by the line of succession are fundamentally linked to company leaders. The crisis of rural property is treated as opportunities by leaders when the environment undergoes changes requiring a stimulus for creativity. The happenings in the property fit the reality during the uncertainties of the moment. The historical, economic and emotional heritage is preserved through the generations, which allowed the continuity of the line of succession in the production line developed and adapted in their times. The knowledge of the risk of farming activity is a decisive factor in fulfilling the decision-making activities by the family. Finally, through the study of family succession was found, among other issues, such as economic issues are addressed in this new model, also the satisfaction of the people involved in the work environment and the conviction of the leaders, current owners of preserving the past to conquer the future.