Análise de distribuição de produtos em um a indústria de beneficiamento de arroz em Dom Pedrito/RS

Abstract

Logistics is the area responsible for the storage, transport and distribution of products in addition to providing equipment, resources and information for the implementation of all activities of a company. This work aims to analyze the distribution of rice benefiting from COTRIJUI company in order to identify the modes of transport used by the company as well, identify bottlenecks and strategies in the distribution of this product. Therefore, we analyzed the strategies used by the company under study, among them the use of marketing of compounds (4 P's - Product, Price, Place and Promotion). Data were obtained qualitatively and quantitatively through interviews with semi-structured questionnaire with professional logistician area. It can be observed that the logistics activities in the company are present from the arrival of raw material, from the field, processing and distribution to points of sale. With this the company uses pricing strategies based on the quantity purchased and the distance for delivery. It is also noted that an auxiliary drive is used as the main support and modal logistics system used in this road.