Planejamento de gestão das atividades “ Granja Élio Jorge Coradini e outros”

Abstract

study aimed to prepare a strategic plan for Elio Jorge Granja Coradini and others (GEJC) for a given period, based on data and information of this property. Regarding the methodology used was a case study that had as a tool for data collection and a questionnaire addressed to the main points of the property. In the initial phase evaluated the management level of the company, followed by their technological level and finally detecting the strengths and weaknesses of the business, thus outlining a strategy profile which must be followed by the direction of the company. The difficulty of conducting a long-term planning was evident in the observation that activity is highly dependent on climate that hinders any kind of programming, but since the water reserves are 100% capacity can detail a strategic planning for that year / season. Once diagnosed that the property has a good management and good technological level, it was recommended to continue the work, but with careful attention to the implementation of new technologies, training of employees and a higher technical support in carrying out the activities.