Setor 2.5: proposta de um modelo de negócio social aos alunos da base da pirâmide

Abstract

The entry and stay of the students in a condition of socioeconomic vulnerability has been worried the universities. In this scenario, the Universidade Federal do Pampa has implemented assistance policies to provide financial aid for students to remain enrolled until the end of their courses. In this sense, with a view to reducing social inequalities, the present study draws on social entrepreneurship, which mixes profitable activities and a positive social impact on low-income populations that make up the base of the pyramid. The objective was to propose a Business Model, presented with the use of the Business Model Canvas, which shows the logic of how the enterprise will generate value and benefits to the students. For this, it presents an exploratory research, of qualitative approach, where the data were collected by semi structured interview with the benefited students with the Programa Bolsa Permanência. The proposed project aims to unite university students and companies, who invest in ideas, generating a mutual benefit, because for the company, the interaction can solve specific problems and generate new methodologies and for the universities, students who participate in this interaction, can complement income and get better academic training to enter the job market.