Extensão universitária como educomunicação: estudo sobre a utilização do projeto de extensão “Conhecendo a Unipampa” na perspectiva da educomunicação

Abstract

The present work proposes to examine the context in which the Extension Project Conhecendo a Unipampa it’s inserted, aiming at the search for a new perspective of communication between the University and the public, from the point of view of Educommunication, understanding Communication in its educational bias. Achieving it is necessary for the Project to be restructured, in what concerns educational practices, in order to actively contribute with Unipampa in fulfilling its social objectives. For this, the study consists, of initially, performing a literature review and documentary analysis, in order to accumulate theoretical basis about the environment that envolves Universities and Conhecendo a Unipampa. Subsequently, it is necessary to benchmarking empirical data, collected through the online questionnaire, with the objective of a developing a Case Study on the Extension Project, performing an analysis by relating as information examined in the theoretical reference with data collected in an empirical way. At the end, it is expected to obtain notes of new communication perspectives that contribute effectively with a University in the commitment to fulfill the social functions and collective objectives assigned to it.