A plataforma Patreon como alternativa para financiamento de uma banda independente brasileira

Abstract

This work search to understand the possibilities of an independent Brazilian music bandbe sustained with a crowdfunding strategy, through the Patreon platform. The independent universe is constituted by music band, this bands forms scenes, that produces music without limitations and impositions that can be required by a record company. The Patreon platform, object of our research, is configured like a crowdfunding platform, but with specificity that differentiates it of the previous method, the collaborations that the fans makes are payed every month or every time that the artist post a new song into the platform, not by a unique product, making more viable to the artist keep your work alive. The use of social networks and others tools that comes with the communication through the computer and the cyberspace is crucial to ensure that the artists can keep their fans close and interested in the artistic work that is been developed. Our study addresses theories that helps in the discussion about the themes that are treated, like marketing, independent music, cyberspace and social networks. We collected data of inside of the platform that are discussed for analysis and, in the end, crossed the obtained results in the theoretical discussion with the research data. After analisys into the platform we can understand the strategy of crowdfunding works when allied to the social networks to help the divulgation and the financing of a independent artist.