O profissional de atendimento publicitário da fronteira oeste: saberes do profissional atuante em São Borja – RS

Abstract

In order to know the way to the professional practice of advertising Service of the Border West of Rio Grande do Sul region, in particular, the professional of São Borja, this work was done, searching through the knowledge of several authors, such as Ramos (1985), Gomes (2008), Correa (2006), Le Boterf (2003), Dantas (2009), to know and expose the history of advertising, advertising agency, features advertising and skills of service professionals publicist, this is the subject matter of the work. The customer service staff is responsible for contact with the advertising agency's client, leaving it to him to know everything about the business branch and the agency's client. The methodology used in this study consists of bibliographic research, exploratory research and case study, resulting in the reporting of other functions and responsibilities of care professionals and the analysis of the survey conducted with professionals working in Sao Borja about his vocational training, the agency where they work and the way they act towards their skills.