Comunicação e suas aproximações com o público: as inovações comunicacionais da Prefeitura de Curitiba por meio do facebook

Abstract

This work is an analysis of the facebook of Curitiba, as it appropriated the tool, such as dialogue with the users on the network, its kind of created threads and used to reach the public and feedback on Tanned numbers, reactions and comments on posts. We try to understand the facebook of Curitiba used as a communication tool to reach the public. The problem with this research is to understand the communication strategies that the City of Curitiba, known as Prefs on the social network, employs on facebook. As it creates information messages and interaction of interest to all citizens with a different language for a public agency. The work is justified because of the agile information process, interactive that facebook managers of Curitiba, a formal government body, which has a website with many hits and many interactions with differing direct and informal communication, so Approximate with their audiences. Using language as well as virtual, the pursuit of public power in a solid relationship, lasting and informative to its users. The research is a quantitative nature, with the use of documentary record of the posts, comments, the tanned. As a result we see that the Prefs reached its goal of creating a new channel of communication with your audience, and for that use facebook, with a stripped-down language and the current, still creating arts differentiated and current affairs, taking information and seeking interaction.