Comunicação na fronteira: uma análise nas fan pages das empresas aduaneiras de São Borja, RS.

Abstract

The following work analysed the communication strategies used through the fan page tool on the social network Facebook, of the companies localized in the Customs in São Borja/RS, and highlighted the importance of a Public Relations professional on the social network context, understanding what they can add and suggests a reflexion on the power an efficient management on networks, through the results obtained in the applied analysis. In the Customs, work study site, there are 32 Brazilians companies, where six of them are associated to ACISB - São Borja Trade and Industry Association, however only five of them has a fan page and the focus was obtained from them. Thus, the present study concluded that the companies analyzed do not use their fan pages as a two-way communication, where there is a return between the organization and its public, thus making it impossible for fan pages to be used efficiently.