Ideologia e estruturas narrativas em merchandisings: literatura a serviço do poder

Abstract

This study brings,on your text, an analysis about the romance Twilight from Stephenie Meyer and yours Merchandisings Literary. The work describes a search for different fields of theoretical, to understand that effects of meaning are found in an analysis which passes through the field of ideology, from Thompson and Marcelo Rocha, and the prospects for semantic from Jose Fiorin for, on this way, understand the brands advertising found in the pages of the book, noting how this affects the meaning of the final reading of the work and how the discourse of Twilight presents and represents the society.