Endomarketing: caso SESC Sant'Ana do Livramento

Abstract

Endomarketing can be perceived as a tool that allies communication, human management resources and management honesty to motivate and make faithful company’s collaborators. Besides that, Endomarketing is directly linked, influencing and being influenced by Organizational Culture. With this, this research had as a general objective to verify, on the Open Book Management, on Sesc administration, which actions could be identified as Endomarketing. This way, it analyzed opinions and perceptions of employees of the Sesc unity in Santana do Livramento. For that, a descriptive study was developed, with a qualitative approach. The qualitative approach was elaborated using interviews, applied to the workers and the manager of Sesc. About the results obtained, it can be thought that on Sesc Santana do Livramento there is a high level of engagement by the employees, which the most prominent differentials of Endomarketing are the organizational culture, on its manager figure, the communication process between the sectors, although sometimes there is wrongfulness of information, and the capacity to personal and professional growth, allied to the Sesc continued formations adopted by Sesc.