A influência do marketing pessoal na empregabilidade dos alunos do curso de administração da Universidade Federal do Pampa - UNIPAMPA

Abstract

The changes in the world economic scenario, as well as the significant increase in the number of higher education institutions, make the labor market an increasingly competitive environment where it possesses differentials such as personal marketing among others, became more necessary for the conquest of space . For managers, professionals of eclectic formation the market becomes more vast, but more competitive, since in its diverse areas of activity also work professionals of different areas. Based on this vision, the study aimed to identify the influence of personal marketing on the employability of the students of the Administration course of the Federal University of Pampa - UNIPAMPA. For this purpose, a descriptive research was carried out with a qualitative approach in which the case study was used as a data collection technique and semi-structured interviews with students from the UNIPAMPA Administration Course. Among the results it was verified that personal marketing exerts a great influence on the employability of the future administrators, being able to be pointed out as an important element in the formation of these professionals, suggesting at the end of the study the recognition of this importance by the investigated institution and that, Through the Coordination of the Administration Course, promote an update in the next analysis of the Pedagogical Project of the Course.