Presidenta, mulher sapiens e outras coisa mais: os discursos de preconceito de gênero nas publicações da mídia e sua relação com a construção da imagem da presidente Dilma Rousseff

Abstract

The present study proposed to draw an argument connecting the phenomenon of the Glass Ceiling and the Weberian Theory of Power Legitimacy and corroborate it from the analysis of texts and newspaper articles and electronic magazines about the former Brazilian President Dilma Rousseff. Analyzing possible indications of gender preconception in the texts and their relation with the construction of the image of the president and a possibility of validity of power legitimacy in their mandates. For the investigation the narrative investigation was used as a method. Data collection and analysis techniques were, respectively, documents and discourse analysis. Texts related to the president of Brazil, Dilma Rousseff, were collected on websites of newspapers and electronic magazines of great circulation using the filters "Dilma Rousseff", "woman" and "gender". The association of theories brought elements for the analysis of the nuances of power if one took into account the gender and the understanding of the role of gender bias in media publications that for reporting texts focused on gender characteristics and also of prejudice participated in the construction of Public image of the former president.