Desafios e estratégias na internacionalização de empresas: estudo de caso da empresa Arkano Software

Abstract

This work analyzes the challenges and strategies of company internationalization, using Arkano Software as a case study. Arkano, a company in the information technology sector, stands out for its operations in international markets, serving as an example of adaptation to different cultural, regulatory, and operational contexts. The process of internationalization involves overcoming barriers and developing strategies that maximize opportunities and minimize the risks of operating globally, especially in the technological sector. The relevance of this study lies in contributing to the understanding of internationalization practices in an increasingly globalized world, where companies of all sizes seek insertion into global value chains. The main objective of the work was to analyze the strategies adopted by Arkano to internationalize and evaluate how these strategies contributed to overcoming the barriers faced. The problem it seeks to answer is: How did the strategies implemented by Arkano Software contribute to overcoming the challenges faced during its internationalization process? To this end, a descriptive qualitative research was conducted, based on the case study method, using interviews, documentary analysis, and direct observation. The theoretical framework included classic models of internationalization, such as the Uppsala Model, Dunning's Eclectic Paradigm, and the concept of Born Global, which were applied to the study of Arkano. The concept of Born Global refers to companies that, from the beginning of their activities, have an international vision, seeking external markets quickly and intensely, often using technological resources to overcome barriers and rapidly adapt to international demands. The results showed that Arkano followed an incremental approach to internationalization, with a strong emphasis on product adaptation and forming local partnerships, aligned with the theoretical concepts studied. The company managed to overcome cultural and regulatory barriers, consolidating its presence in various international markets. The strategies of local adaptation and building alliances were fundamental to its success, corroborating the central hypothesis of the study. It was concluded that Arkano's internationalization was successful due to its capacity for adaptation and the implementation of specific strategies for each target market, allowing the company to position itself competitively. This work contributes to the understanding of the internationalization process of companies in the technology sector, offering practical insights and suggesting that future studies delve into the impact of emerging technologies, such as artificial intelligence, on the success of global strategies.