Discurso ideológico e a manutenção do racismo no Brasil: análise do filme publicitário “você nunca será livre se escolher usar drogas” do governo federal

Abstract

This course conclusion work aims to understand if the ideological discourse and power relations present in the advertising film in the campaign "You will not be free if you choose to use drugs" campaign of the federal government of 2019 are associated with the maintenance of racism in Brazil. The theoretical framework covers concepts of racism, war on drugs, ideology and power relations. Researchers (as) as Sílvio Almeida, Daniela Ferrugem, Juliana Borges, Emanuel Fonseca Lima and J.B Thompson were used as theoretical references. Regarding the methodological procedures, we used the Bibliographic Research as described by Gil (2002), essential for the collection and analysis of fundamental data for the development of the study. We also adopted Thompson’s Hermeneutics in Depth (1995), structured in three phases: socio-historical analysis, formal or discursive analysis, and interpretation/reinterpretation. From the analysis, it was concluded that the ideological discourse and power relations present in the advertising film campaign "You will not be free if you choose to use drugs" are associated with the maintenance of racism in Brazil.