Um estudo sobre a comunicação organizacional e o desenvolvimento de pesquisas no Rio Grande do Sul

Abstract

This work discusses Public Relations and its constitution as Human Sciences, more specifically; it seeks to investigate how the study of Organizational Communication occurs in Higher Education Institutions in Rio Grande do Sul. Organizational Communication is a branch of Public Relations that develops studies on how to support communicative processes so that carrying out tasks in an institution can promote motivation, cooperation and satisfaction among those involved, besides other objectives. This research seeks to conceptualize what Public Relations is in science through a bibliographical review and to address the origin and trajectory of Organizational Communication. The work was carried out on the websites of the universities in Rio Grande do Sul, Brazil, which offer a Public Relations degree course. It aimed to quantify and understand which themes are addressed in projects on Organizational Communication developed by scholars in the field. Besides collaborating with studies based on Organizational Communication, it also aims to collaborate with the research project of Professor Dr. Larissa Conceição and her studies on mapping and characterization of Organizational Communication research in universities of Rio Grande do Sul, Brazil. The results of the study indicate that the research in the state of Rio Grande do Sul is focused much more at companies and strategic decision-making, adapting to the present market.