#Terradospresidentes: uma narrativa criativa sobre a cidade de São Borja/RS no Instagram

Abstract

This dissertation proposes an examination of the narrative constructed by Instagram users around the representation they hold of the city of São Borja. São Borja is considered one of the oldest cities in the state of Rio Grande do Sul, Brazil, and is the birthplace of important historical and cultural events. Therefore, the overall objective of this study is to understand the meanings circulating about São Borja by mapping the posts available on public profiles with the hashtag #terradospresidentes. The premise is that these meanings constitute the creation of a creative narrative. The specific objectives include discussing the concept of creative narrative and identifying the potentialities offered by Instagram for this construction. The production of this work is justified by its relevance in contributing to the scientific-theoretical field of communication and the creative industry. Socially, it emphasizes the importance of valuing the geographical space of the city from the perspective of the social actors who inhabit it, with a view to promoting tensions that can contribute to thinking about actions aimed at local development. Methodologically, this work is presented as a qualitative, exploratory, and descriptive research. It consists of a bibliographic and documentary study from which content analysis (Bardin, 2011) and the reading of the semiological elements of images (Barthes, 1982; 2006) that make up the analysis corpus are undertaken. The results reveal that the creative narrative about São Borja goes beyond its official titles and encompasses a series of meanings that open up space for correspondences related to creative sectors (Unctad, 2012). This could be an important asset to be developed by the city.