Como ser modesta no ocidente? Um estudo com mulheres muçulmanas residentes na Fronteira da Paz.

Abstract

The way individuals dress communicates their identity, in this sense Muslims are advised to dress modestly. This study had the general objective of analyzing the purchasing behavior of Moda Modesta of Muslim women living in the Border of Brazil and Uruguai in the cities of Santana do Livramento and Rivera, called Border of Peace, considering that only one street separates the two cities from different countries. For this, narrative research, a qualitative approach and an exploratory nature were used as a method. Data collection included two techniques: interviews with fifteen Muslim women and notes in a field diary, based on the author's auto-ethnographic experience, which is of the Islamic religion. The main results point to the strong connection between fashion consumption and the religious and cultural identity of the interviewees. For them, the main motivator for dressing modestly is faith. Furthermore, it is concluded that Muslim women residing in Western countries face difficulties in their daily lives in relation to the consumption of Modest Fashion, making them look for alternatives, whether in adapting their clothing to available options, or in purchasing their clothing in online commerce, seamstresses, or even ordering from people close to you who travel to Arab countries, in order to maintain your religious and cultural identity when dressing.