Análise do programa “leia para uma criança” na perspectiva das concepções de leitura

Abstract

This work aims to analyze the “Read for a Child” program, examining the conceptions of reading presented there. For this, a research with a qualitative approach, of exploratory character, through a case study was carried out. The data analyzed were the texts on the program’s website that justify the reason for reading to a child, as well as the document that contains the matrix of criteria for analysis and selection of books for the program. The “Read for a Child” program was analyzed through the prism of reading conceptions examined in the following texts: Britto and Barzotto (1998), Britto (2016), and also Britto (2012). The analysis was performed by collating texts, described by Geraldi (2012). Throughout the research, it was possible to notice that the conceptions of reading as redeeming, saving, capable of providing a better future for those who read and as a source of pleasure are those that strongly support the arguments used by the program. Finally, it was concluded that the attitude of providing books and encouraging reading can indeed have multiple positive effects on the reader’s life, but it cannot be said that this will always happen regardless of the operation of other conditions. The financial interest that a bank may have in developing programs like this cannot be ignored either.