A comunicação digital e o entretenimento no streaming ao vivo: uma análise a partir do canal Cazétv

Abstract

The present work discusses the rise of digital communication, exemplified by the CazéTv channel, and how digital transformations have reshaped the interaction and consumption of entertainment content. From Castells' (1999) perspective, the Information Age, driven by digital technologies and the internet, gives consumers an active role in choosing and sharing audiovisual material. Jenkins' (2009) network convergence theory highlights the interconnection between platforms and media, allowing consumers to actively participate in the production and distribution of content. Principles of Digital Public Relations, according to Terra (2015), are applied by creators such as Jean Moreira (2022) and Benazzi and Barbosa (2023) to strengthen ties with the public, expand reach and provide personalized experiences. In the context of streaming, digital communication, according to Benazzi and Barbosa, enables live broadcasts, increasing interactivity and the formation of communities around specific content. Digital communication, aligned with public relations practices, creates an environment conducive to active spectator interaction, enriching the entertainment experience. In short, digital communication transforms the audience's experience, integrating theories and practices to offer a comprehensive panorama of contemporary possibilities in audiovisual entertainment.