Uma análise da usabilidade das redes sociais para a promoção de negócios de microempreendedores do seguimento alimentício da cidade de Sant'Ana do Livramento/RS

Abstract

Social networks have become important business allies today, being used as fundamental pieces for the success of a business. Microentrepreneurs use them as the main means of publicizing their products, communicating with their audience and attracting new customers. Therefore, the general objective of this work was to analyze how virtual social networks favor the promotion of microentrepreneurs' products in the city of Sant'Ana do Livramento/RS. The research has a qualitative approach, descriptive character and the data collection technique was carried out through semi-structured interview. Data were analyzed qualitatively, and it can be seen that digital marketing and social networks have transformed the way of doing business, highlighting the importance of building a good image digitally. In the case of the entrepreneurs studied, both are concerned with the image of the business, seek to serve the customer quickly, prioritizing the quality of the product and the service provided so that in this way they can retain their customers.