Logística de distribuição: estudo de caso em um centro de distribuição de cosméticos

Abstract

This study aimed to analyze the dynamic of the logistic in a cosmetic distribution center in the south region of Brazil. For this, a qualitative research was carried out, based on the case study method. Data were collected from semi-structured interviews with those responsible for the distribution center (DC) and micro distributors, as well as non-participant observation carried out at the headquarters in Passo Fundo (RS) and analyzed through content analysis. In view of this, it was possible to perceive that the processing of orders is carried out through e-mail and organized in spreadsheets, the stock and storage are done manually and arranged by the FIFO method (First In, First Out), and the transport is outsourced. In short, the DC works effectively; however, it was identified among the reports: the lack of products in stock from the year 2022 and problems with malfunctions caused by the outsourced carrier. In order to propose a solution, an action plan was carried out according to the 5W2H model.