Leitura visual urbana: atributos visuais da comunicação aplicada a um mobiliário urbano para a região das missões

Abstract

This dissertation addresses the use of urban furniture and its visual potential, since, since it appears as urban and functional equipment, it already carries a large amount of information about its surroundings and the environment in which it is inserted. Its scenario is the missionary region of the state of Rio Grande do Sul, with emphasis on the municipalities of São Borja, Santo Antônio das Missões, São Luiz Gonzaga and Santo Ângelo. From the concepts of Kevin Lynch (2011, 1982 and 1960) about the urban landscape and Donis A. Dondis (1991, 1997 and 2000) about the visual language, and with the support of bibliographical research, we tried to identify visual and urban elements already existing in the region and that can help in the visual range of these urban facilities. According to meteorological data and urban documents, we mapped and recognized the listed cities with the support of photographic surveys, climatic data, flow, organization and urban typologies, thus recognizing the urban profile of these cities, based on documentary research. As a result, we aim for design guidelines for a model of urban furniture suitable for this region and that its application in other places is also possible.