Mercado de trabalho online: desafios dos novos profissionais de publicidade da fronteira oeste do Rio Grande do Sul

Abstract

The present work aims to determine the challenges that Advertising professionals from Fronteira Oeste do Rio Grande do Sul face in the online job market. For this, two methodologies were used, the first was the bibliographical research, in which themes that helped to better understand the problem of the work were approached, which were: the concept of Publicity and Propaganda, administration in agency, sectors in an agency within that, structure of an agency, services provided by an agency, new ways of working in an agency, the legal rules linked to agency work, then the topic of the current job market, within that, work, new work relationships, the issue of MEIs, digitization of work. The second methodology was the in-depth interview, through which Advertising professionals were interviewed. The interviews took place between August and September. After the interviews, the analysis of the responses was carried out and it was concluded that the challenges that Advertising professionals from the West Frontier of Rio Grande do Sul face, range from the flexibility of work, through the workload, which even though it is well seen by some of them, causes overwork, format wear, as well as uncertainty about the work efficiency that this format brings. Furthermore, the individualization of the professional is another challenge faced, as it raises issues such as, for example, the feeling of not belonging to the work group and company, as well as the lack of knowledge about the structure of the company.