Franquias jornalísticas em transformação: o potencial do audiovisual para a narrativa transmidiática no Diário de Santa Maria

Abstract

This dissertation was prepared with the purpose of contributing to the perception of the changes that print media undergo from the moment they add the audiovisual format in their newsrooms. The production's general objective is to investigate how print franchises leverage transmedia storytelling strategies through audiovisual productions on their digital platforms. It is assumed that this audiovisual format brings significant differences to journalistic franchises that are adapted to the standard print format. From the moment they integrate the audiovisual as a format, in spaces where it is made possible, it is suspected that a paradigm shift may occur within the newsrooms. To achieve its objective, the work is based on three parts: theoretical support, methodological procedures and conclusion. The theoretical discussion is present in the first 3 sections. These chapters discuss convergence culture (JENKINS, 2009), journalistic franchises and allow for theorizing about another nature of the hybrid format of production in print media newsrooms. Still in these theoretical chapters, the insertion of audiovisual journalism in franchises is discussed, deepening into audiovisual webjournalism (NOGUEIRA, 2005; BECKER; TEIXEIRA, 2008; 2009) and their specificities, WebTVs (RIBEIRO, 2012; ROOS, 2019), multiplatform distribution and transmedia logic (SOUZA, 2011). The fourth section highlights the methodological procedures. In this stage, analysis (GIL, 2008; BARDIN, 1997) and semi-structured interview (BONI; QUARESMA, 2005) were carried out. At this stage, the Diary of Santa Maria is the object of analysis. The results showed that the insertion in audiovisual production configures very significant changes for the newspaper and encourages the discussion about journalism being an element of the creative industry (SILVA, 2018), from the moment the journalist has access to a format unprecedented, affecting the structure of organizations in practice, from the moment there are new formats of verification, production, placement and consumption (BELOCHIO; BARICHELLO; ARRUDA, 2017). The use of live materials also causes transformations regarding the instantaneity of journalistic practice, at the same time that the analysis shows the existence of a potential to be better explored by the franchise, which gives the existence of a hybrid pattern in the newsroom.