Gestão de qualidade para reduzir perdas e aumentar vendas na seção padaria em uma rede de varejo

Abstract

The main part of this work describes the action of a consulting company, which the author is a part of, which seeks to solve financial problems, in revenue, and in any scope of products sold in an objective retail network in the bakery section. For this, PDCA was used as a method, from identification to this problem solving. In this way, the aim was to identify or move on to a step of construction to improve results, as well as described as actions that can be adapted in projects similar to the one exposed in this article. The research method is explanatory and descriptive, since it describes and explains, in this work, the phenomena that occurred during this project, carried out by the consulting company. The results described are similarly related to this method, where they are displayed as responses to the objectives. No work indicator, the financial results of a relevant lost problem not the company's indicator loss/ROB of 5.26%, showing a gap of 0.89 p.p. (Percentage Points) compared to its benchmark of 4.37%. By breaking this down to the level of financial products, it was identified that up to 19.1% of Loss/ROB. In this way, the work developed to attend as causes in a process analysis, which presented opportunity in the mix management, in the training of the workforce, in the routine of exposing the products. Therefore, plans of causes were prepared, which were adequately noted, as they managed to improve in Loss/ROB, reaching an average of 4.83% without december. Key Words: PDCA, Retail, Sales.