Turismo de proximidade e multicultural

Abstract

When you work as a team and there is the purpose of spreading the knowledge of quality it is possible to perceive the result in a work that presents intellectual productions by professionals and academics in Tourism. This book concentrates research carried out by several educational institutions that accepted the challenge of composing a work that they would present to the academic community and for readers something unprecedented. As proof of quality it is possible to find in the first chapter the article entitled: Images of coastal tourist destinations: a evaluation of destinations in the extreme south of Brazil, in which the authors: Roger Abelino Silveira; Melise de Lima Pereira; Ricardo Saraiva Frio and Thayele Oliveira show the evaluation of the target image as a profitable product. In the second chapter the authors: Andreza de Matos; Luiz Carlos da Silva Flowers; Tercio Pereira and Thayana Barros de Souza Provesi discuss the existing relationships between the brand, creative cities and gastronomy with the focus on elements such as urban planning and entrepreneurship. For the third chapter the authors: Taiane Rodrigues Danielce; Lucimari Pereira Acosta and Marcos Vinicius Dalagostini Bidarte deal with the benefits that digital marketing has brought, such as new possibilities for interaction with customers, in addition to facilitating the sales process through digital social media. The authors: Carolina Powaczruk Bastian and Cláudia de Oliveira Tacques, in the fourth chapter, they present surf tourism in the city of Peniche – Portugal and show how this segment, in a region that has the sea as one of the attractions, it can develop and attract tourists.