Ciência na palma da mão: as revistas de jornalismo científico no Instagram

Abstract

Getting noticed about science and knowing what is happening in this subject has become even more important, mainly in the context of pandemic, lived in the second decade of the twenty-one century. Because of that, getting the attention and interest for science from more people is a very important task and a challenging one for us, journalists. Press media like magazines, tv journals and press newspapers use digital mobile technologies, and more precisely social networks, with this goal. All of this its caused by the scenario of constant media convergence (JENKINS, 2009) that we live and it made society change its way to consume, share and also produce content. Social networks became a new space for sharing these informations. The so-called social media (RECUERO, 2009), as well as Instagram, have contents from art and culture to science and technology. It is possible to post videos, pictures, audios and photographs, in live, for the followers instantly. From that, we ask ourselves: how science journalism magazines explore the potential of Instagram to create science journalism content? With the methodology of content analysis, written by Bardin (2016), we analyze three different science journalism magazines: SuperInteressante, Scientific American Brasil e Galileu, in the month of July 2021. The purpose is to understand if those magazines use technical features of science journalism and digital journalism in their posts on Instagram. We categorized the posts according to editorias, the functions of science journalism and digital journalism and we interviewed the magazine’s editors. Among the results that we got, we highlight the little variations of formats, interactive strategies and greater investment in productions to get more creativity and innovation. These are points that can still be worked on, as well as, the recognition of Instagram as a space for science journalism, because spreading science on Instagram, today, has become something indispensable.