O papel do empreendedor digital de Santana do Livramento /RS em seu macroambiente e microambiente

Abstract

Doing business in the digital environment has become popular due to the cheapening of telecommunications infrastructure, and in this environment competitiveness has become increasingly fierce. The objective of this study is to understand how the role of the digital entrepreneur of Santana do Livramento/RS is configured in its micro and macro environment. To this end, a descriptive exploratory research was carried out, of a qualitative nature, by means of semi-structured interviews. The routines of the interviewees in their companies were also monitored by means of simple observation. The results obtained show that the motivations are related to the character of change in their environment, creating opportunities to generate income and seeking constant improvement of the environment in which they operate.