A centralidade das formas de envolvimento ativo do público no programa esportivo os Donos da bola

Abstract

This work seeks to analyze how the public's understanding of the program "The Owners of the Ball" program, having as the main question of this research is "what is the centrality of the forms of active public involvement in the sports program the Owners of the Ball?" since the program uses old methods, having dominance over the public, which refers to the way of conducting the mass media, making the public only a passive receiver. The methodological procedure of this study consists of two types of research techniques, the structured questionnaire and its procedure and the analysis techniques, where we use content analysis. The results obtained show that people are not interested in conducting a more in-depth visual treatment, as they are satisfied with the design of the programme, when it comes to participation through chat. Thus, viewers believe that the participation of the public in the program does not occur efficiently, because the public is unable to justify their votes, that is, there is an impediment of possible dialogues through them, considering that the choice is made through options that do not sometimes present convincing and minimally justifiable arguments, even though they have the capacity to be better developed.