Rotulagem alimentar: análise da percepção dos consumidores de um mercado da cidade de Itaqui-RS

Abstract

The development of new technologies, new concepts in foods that come out every day and the search for a healthier diet eventually become essential legislation on the labeling of processed products. Because of this need, currently, there is a standardized labeling, however not clear whether consumers read food labels and what they understand it. Therefore, the objective is to verify that work with consumer perceptions of a market town of Itaqui-RS as food labeling, as well as to characterize the profile of the same. A questionnaire with general questions such as gender, age and education as well as issues related to reading and consumer interest in food labels was prepared. After the questionnaire and analysis of the results showed that most people interviewed were female, married and Class C (1-3 minimum wages) aged between 19 and 29 years. We point out that of the 100 respondents 73 people read the labels, and the calorie nutrition information was viewed by profile. It was then concluded, that most people read the labels on the market, finding the information they need in order to get a healthy diet.