Perfil e nível de conhecimento de consumidores sobre produtos diet e light do município de Itaqui, RS

Abstract

The objective of this work was to evaluate the profile and level of awareness among consumers about products diet and light. Through a questionnaire, were interviewed 51 consumers of products diet and light in two supermarkets of Itaqui, RS. The greater part of the interviewees presented overweight. It was observed that 96.1% of consumers of products diet, and 11.8% of the consumers of the products light, unaware fully the definition of products consumed, being observed that the consumption of products light is greater than diet. The margarine was the product light more consumed, and the sweetener product diet most consumed. In relation to the frequency of consumption, it was observed that 45.1% of respondents consume these products every day, and the main reason of purchase reported is that are healthier foods. The majority of consumers of products diet and light reported be consumer of these products there is a period of 3 to 5 years, and as the main source of information about the products consumed was cited advertising conveyed on television. It was concluded that there is a great lack of information about the correct concept of products including diet and light and the public what they are intended. The products diet/light should be consumed in moderation and full awareness of its purpose and differences in relation to conventional products, for which they do not naturally occur damages the health of those who consume them. For both, you must review the information passed along to consumers, giving preference to a more informative advertising and reputable, that take into account the public health and not just the profits that these products bring the food.