Potencialização dos e-sports: estratégias de comunicação nas redes sociais

Abstract

The present work sought to reflect on the forms of communication strategies in the social networks of streamer and pro players. To arrive at these reflections, we went through the decentralization of information and convergence, based on the authors, Manuel Castells (1999), Henry Jenkins (2006) who approached the interaction in the modern network society, her convergence, we analyzed a player's Facebook pages professional and a streamer player to understand how and why they use social networks in a certain way. According to Martino de Sá (2014) Ana Bambrilla (2012) and Fiorite (2017) understood the theories of the media and the partner media, in addition to the differences between a professional player and a casual player. The study was possible from a non-participant observation, according to Marconi and Lakatos (2003), where the application of a documentary research on the analyzed players was carried out.