Estratégias de comunicação digital em tempos de pandemia: campanha de Dia das Mães da Sadia

Abstract

Given the current scenario that the world has been facing, organizations had to adapt to digital, even campanies like Sadia, which is traditional in its campaigns and in the way you communicate with your audience. Therefore, this study seeks to identify the strategies of digital communication from Sadia’s 2020 Mother’s Day campaign, having as an objective understand how the brand communicates with its audience on social media Facebook and Instagram during the context of the Covid-19 pandemic. The methodology adopted is basead on bibliographic research which involves content analysis as form of study for this research. As a result, we identified through the analysis of the posts of the campaign that there is only interaction with the public on the social media Facebook. Thus, we can say that it is necessary to foster more and more the performance of Communication professionals, especially Public Relations, within organizations as a way to strengthen the relationship and interaction with the public through social networks.