Fat fashion: podcast de jornalismo de moda para mulheres gordas

Abstract

The experimental project "Fat Fashion: a fashion journalistic podcast for fat women" comprises the production of three episodes of podcasts that present a narrative from the interview of fat women who like fashion, fashion journalists and producers of fat fashion content. to Instagram. This work aims to produce content for fashion journalism aimed at fat women in a series in podcast format. The proposal for the realization of this project is justified in the perspective of creating journalistic contente about fashion for these women who are excluded from the world of fashion. The choice of format was justified by the intention to try the production of journalistic podcasts, since the consumption of this type of media has been growing in Brazil. For that, the journalistic production methodology was applied with an emphasis on audio production, such as preparing the agenda, conducting interviews, creating scripts and editing, but due to the Covid-19 pandemic, all interviews were conducted remotely through Google Meet. The main theoretical references were Gilles Lipovetsky, Renata Pitombo Cidreira and Ruth Joffily on fashion and fashion journalism, Henry Jenkins for journalistic convergence. The three episodes produced as a result of this experimental project were posted on the Spotify platform and posted on an Instagram profile created for the brand.