Por trás da reportagem: uma análise sobre o uso da transparência no podcast Café da Manhã

Abstract

In this thesis, we analyze how transparency is used in the journalistic podcast “Café da Manhã”, a daily podcast produced by Folha de S. Paulo newspaper in partnership with the audio platform Spotify. Launched on January 1, 2019, the “most important podcast of the day”, as the slogan says, is presented by journalists Magê Flores, Bruno Boghossian and Maurício Meireles with about 30 minutes of duration, which it brings interviews with experts and reporters, especially those involved in some issues of the newspaper’s coverage. In a scenario of crises (SALAVERRÍA, 2015), attacks on the press by the government of Jair Bolsonaro, mass layoffs and dissemination of disinformation, we notice a need for more transparency in the news production process. We bring the theme from the perspective of the “transparency rule” by Kovach and Rosenstiel (2003), in which journalists have to have a discipline of fact checking and transparency about their methods, sources and motivations. Therefore, we investigate how transparency is built in journalistic podcasts, such as “Café da Manhã”, seeking to study the characteristics and consequences of this element in journalism, the strategies used by podcast journalists and the journalists’ views on transparency, innovation, podcast and journalism Our methodology was based on content analysis (BARDIN, 2016), interviews, bibliographical and documentary research. Based on Bufarah (2020), we analyzed seven journalistic podcasts, from different periods and from reference and alternative newspapers, to present an overview of the diversity of journalistic Podcasts. In addition, we made interviews with the podcast host, Magê Flores, and the special reporter Ricardo Balthazar, involved in the coverage of “Vaza Jato” and interviewed on the program. We also analyzed an episode of the podcast. With that, the thesis also discusses how the podcast can be a platform with potential to work journalistic transparency, a space in which the audio helps the reporter to bring journalism’s backstage and information that would not have space in the printed newspaper. We concluded that are some “Transparency Rule” strategies in journalistic practice, in which channels are created and the professional opens the information production process, as does the “Café de Manhã”. Then, we realize that the podcast presents itself as an alternative to consolidate transparency practices.