Planejamento estratégico em micro e pequenas empresas: a viabilidade da utilização da matriz SWOT

Abstract

In Brazil, in most cases, the management of small businesses is performed by its owners, who often lack experience and knowledge required for this activity. This fact causes that the vast majority of these organizations are unable to cope with the new demands of their competitive markets. This work aimed to propose and demonstrate to managers of a small business, agricultural, strategic planning tools such as SWOT and develop these managers with a methodology for the composition of it. At the end of the work can be seen that effectively managers were not aware of this tool, as well as that from the results of the development of the SWOT matrix, these professionals may be better able to perform their activities, allowing for better organization conditions to compete in your market.