O design Thinking como ferramenta para solução dos principais desafios das empresas juniores federadas no Rio Grande do Sul

Abstract

Design Thinking, or “thinking by design”, is a tool totally focused on the human being, using it as the center of the process for solving problems in various areas. Within this context, the Junior Enterprise Movement in Rio Grande do Sul has challenges in several sectors that can be resolved by the Design Thinking model. The use of methodology as a way of responding to the difficulties identified in institutions of the most varied segments, has been shown to be effective in numerous studies, in addition to being used at the national level for the construction of the strategic plan of the Brazilian Confederation of Junior Companies in 2017. A This research is characterized as a Case Study, with an exploratory character and using the qualitative method. A questionnaire was applied to the junior federated companies in Rio Grande do Sul and after the answers to the answers, the data were obtained for the selection of a company for the application of the Design Thinking stages. The commercial sector was selected for further development and the most cited challenge by companies was in the activity of prospecting customers. It can be concluded at the end of the present work that the application of the tool is effective, as it enabled the generation of a potential idea for the solution of the criteria defined by the company. It is suggested for future works the application of Design Thinking in the rest of the commercial sector processes not used as a study in this work.